Kristen’s Workshop — How I do what I do.

I used to hate GIFs. Not the software itself, but all the memes it begat. I definitely didn’t think they had a place in formal PR communication and most certainty not in a place like the Smithsonian.

And then  I saw these

Via Smithsonian Libraries Tumblr

Imagine history coming alive at your very fingertips. Imagine something to keep your kids entertained in the checkout line. Imagine a real use for your grumpy cat meme at the office.

So I’m hanging up my GIF snobbery for “highbrow” organizations. Do it right and it’s art in itself.

So I have a guide that can help you with this thing called new media, in terms of how museums, cultural centers, arts groups and community organizations can use it to be the rockstars and statuettes they were meant to be. Click here to pick it up.